New York.--- "Is counting calories leading you to failure...? Dr. Stephen P. Gullo maintains that the predominant calorie model is the reason for the failure of so many dieters. The diet field has spent decades focusing on the most obvious variable for weight loss, the counting of calories, and they have ignored the most critical.
Counting calories is important for losing weight, because weight loss is indeed calories in and calories out, yet success at weight control is about strategy and knowing your food history.
The fierce emphasis on counting calories has unknowingly lead millions of people to failure. It is not how many calories there are in a cookie what is critical, but rather what is your history with cookies once you start.
That's why history comes before calories in predicting success. And millions of people, thinking calories have said what's wrong with one cookie, a few nuts... and there is nothing wrong with it, if your history is just to eat one or a little and stop.
However, if you have a long history of abusing this food as most dieters do, thinking calorically actually leads you down the wrong path, because calorically there are not too many calories in one or two cookies, but by the same token it totally ignores the most critical variable for success: what is the person's history with this food.
For some, one or two is enough, but for others it may open the flood gates to compulsive eating and cravings that lead to failure and that's why the same people gain back the same weight with the same foods, again and again and again.
By ignoring the two central principles of health care, i.e. the patient's history and biologial variability, the diet industry has neglected the fact that different people react in a different way to the same food.
Given that the weight field has a success rate far below even that of cancer therapy, it is safe to conclude that some very critical variables have been overlooked. When some of the best, the toughest, and the most accomplished people in America fail again and again at their efforts with weight control, we cannot continue to claim they lack willpower. They do not!
They are not receiving from their specialists the needed strategy and an understanding of their food history. In truth, they have not failed at dieting, the diet model has failed them."
Since beginning his practice more than a quarter century ago, Dr. Gullo has gained worldwide acclaim for his pioneering approach to weight control. He received his doctorate in psychology from Columbia University, and for two decades was a professor and researcher at the health sciences faculty at the Columbia University Medical Center. He is the former chair of the National Obesity and Weight Control Education Institute of the American Institute for Life-Threatening Illness at the Columbia University Medical Center.
Dr. Gullo has published widely in both the academic and printed media for the broader public. His first weight book for general audiences, Thin Tastes Better, was a national bestseller, a fixture in USA Today's list of top 100 books throughout 1996 and alternate selection of the Literary Guild, Doubleday Book Club, Rodale Book Club, and Doubleday Health Book Club.
Dr. Gullo has become a familiar figure on television, radio, and in the print media. He has been interviewed by Oprah Winfrey, Larry King and Barbara Walters, and made numerous appearances on the Today Show, Good Morning America, Fox News, Extra, Hard Copy and NBC's popular daytime makeover series Starting Over.
Dr. Gullo has been the subject of dozens of magazine cover stories, three New York Times cover stories, and numerous articles in the Chicago Tribune, Wall Street Journal, W Magazine, and the Hollywood Reporter. Harper's Bazaar recently placed Dr. Gullo at the top of their list of America's best society diet doctors and Bottom Line named him to their team of the thirteen greatest traditional and alternative medicine doctors.
In the recent New York Times T-List national survey of leading nutritionists, physicians and beauty editors, only two doctors were nominated in the category of weight control...Dr. Gullo was one of those two. For many years, he has reached millions of readers as a contributing editor to Self Magazine, and as a weight consultant to Allure Magazine.
Dr. Gullo was the first specialist to apply the motivational strategies of the advertising world to the field of weight control, and remains one of the most engaging and innovative voices in the field. He is currently president of the Institute for Health and Weight Sciences' Center for Healthful Living in New York City.
Among his selected clientele, Dr. Gullo counts various members of reigning royal families, members of some governments, as well as film, political, scientific, legal and cultural personalities, among them, many winners of the Academy award, Emmys, Grammys, and some of the greatest sports legends of our times. Thousands of patients spread throughout the world constantly consult with him.
Dr. Stephen Gullo's most recent book is THE THIN COMMANDMENTS DIET: THE 10 NO-FAIL STRATEGIES FOR PERMANENT WEIGHT LOSS, Published by Rodale Books
last January, 2005 - ISBN: 1-57954-898-9. To order: http://www.amazon.com/gp/product/1579548989/qid=1135831630/sr=1-1/ref=sr_1_1/104-7171613-7369561?s=books&v=glance&n=283155
Source: Benador Associates Public Relations
Contact: Eleana Benador 212.717.9966
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