Wechat Press Top 300 Alcoholic Beverage In South China Wine Production Statistics

Top 300 Wine Importers in South China, Wine in China

Since Chinese Premier Li Peng praised the health benefits of wine during the National People’s Congress in 1996, China’s growing economy and consumer population of wine drinking have attracted wineries from around the globe trying to gain a foothold. With 52 million wine drinkers and a total population of 1.44 billion, the growth potential of imported wines in China is enormous.

There are more than 4,000 bottled wine importers according to the data of Chinese Custom. Among them there are about 70 wine importers with annual revenues above US$ 5 million. Although the soft consumer demand and a slowing economy, there are still more than 10,000

wine importers, wholesalers and retailers in the huge Chinese wine market.

There are many specialized Chinese wine importers that focusing on country-specific wines only. Many of them are also recently-founded wine importers – for example Bruto – which specialize in organic and natural wines and call itself China's first natural wine E-commerce platform.

Along with wine importers, in China supermarkets are another important channel for the country’s wine sales. Traditional supermarket chain stores like RTmart (www.rt-mart.com.cn), Yonghui Superstores, Vanguard and Walmart sell foreign wines ranging from US$ 5 to over $100 per bottle.

Online wine business has played an increasingly important part in driving wine sales. A few years ago, only around 5% of wines in China were sold online; today this has expanded to more than 30%, according to IWSR. New player like Hema Superstores owned by the country’s biggest e-commerce company Alibaba) is selling a lot of imported food and wines. China tech giant Tencent invested also in some wine companies which provide online wine order and delivery service.

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